Mobile optimisation isn’t optional: many users will leave your site if it doesn’t display properly on their phone. Here are seven actionable steps to ensure your site is mobile SEO–friendly:
Use a Responsive Design
Make your website responsive so that its layout automatically adapts to different screen sizes, whether someone’s on a phone, tablet, or desktop. This ensures a smoother user experience across all devices.
Optimise Your Images
Large, uncompressed images slow down mobile pages. Compress your images for the web and serve appropriately sized versions to reduce load times and improve performance on mobile.
Adopt a Mobile‑Friendly Design
Your design should be easy to use on small screens. Avoid tiny text, Flash content, or cluttered pop‑ups. Focus on readability and mobile usability.
Simplify Navigation
Keep the navigation structure simple and intuitive. On mobile, avoid deep dropdowns — prefer a one-level menu or a clean “hamburger” menu that is easy to tap.
Speed Up Your Website
Performance is critical for mobile. Optimise your code, eliminate unnecessary redirects, and consider using a Content Delivery Network (CDN) to deliver assets faster.
Implement AMP (Accelerated Mobile Pages)
Use AMP to serve lightweight, streamlined versions of your pages that load very quickly on mobile. This can greatly improve load speed and mobile user experience.
Use Mobile-Friendly Structured Data
Add structured data (schema) that works well on mobile: it helps search engines better understand your content and can improve how your pages appear in search results.
